Mark Gurman:
He told employees during an all-hands meeting that Apple should hire fewer people, ask more of its existing engineers and reduce organizational bloat.
Meanwhile, the cost cutting will continue. For the company’s upcoming swath of holiday parties, some teams have been told they won’t be allowed to bring plus-ones for the first time in years.
John Ternus is quickly dashing the hopes of a lot of Apple enthusiasts and commentators (including mine) that a change in leadership might turn the ship around a bit. I’d hoped his hardware background would usher in less of the relentless money-chasing that has increasingly made Apple’s consumer and developer experiences worse.
Instead, this sounds very much in step with the rest of the tech industry: worse treatment of employees, more output, more AI, and more pressure to squeeze every penny out of customers. I’ve been seeing that shift firsthand in software, and it’s hard not to feel my enthusiasm for technology itself fading as the industry becomes increasingly focused on extracting more from both the people building these products and the people using them.
